Apple Tree Apartments offers students at the University of Maine a comfortable, quiet, and calm place to stay while still being close to campus. With no branding to speak of, the brief was for a recognizable logo illustrating the company name and making use of UMaine's brand colors.
Apple Tree's ideal renter is a serious, responsible student looking for an alternative to on-campus housing or "big box" off-campus rentals.
Unlike their larger competitors, Apple Tree has only a select number of properties owned by a single proprietor with plans to keep things small — so personal relationships with renters stays paramount.